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mail chimp content style guide

Bring people along for the process, especially if you want them to use the content style guide later. Activity included: The training and internal roadshows were a chance to showcase and explain the updated guidance around the new voice principles. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. As we now understand the short journey from creation to current day, and who the content style guide is used by, we can take a closer look at the guide itself, before delving into how it has been disseminated across the organisation and how it is maintained. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. The guide isn’t only available in a web version, but also as a PDF, ePub and Kindle friendly format for you to read on the go.. Where many look to Mailchimp for inspiration, Erin gave a shout-out to Dropbox who first told her about the round table meeting that they have too. Reference the two header image layout options illustrated below. Of course, a style guide alone does not a good writer make. Get Started Table of Contents. Developer Tools Integrate your data for smarter marketing. One click is better than a scroll and a click! Linux, macOS, Windows, ARM, and containers. Content style guide review: Mailchimp in action. When in your MailChimp account – select the list you want to create a sign-up form for and choose the ‘Naked’ option. As Kate (and many others in different organisations) discovered, sending around a PDF doesn’t guarantee people will use it as you need and hope.There has to be engagement and education around the content style guide. Photo by Norbert Levajsics on Unsplash. Mailchimp. The Mailchimp Content Style Guide goes into depth on many subjects. But it changes the purpose of the content style guide. The Email Design Guide is filled with tips and advice to help you convey your message in style. Rob also works on audience research projects and strategic initiatives to ensure their content meets both business goals and user needs. From the guide. They have writers and different types of content disciplines who are well aligned and they are able to scale content across those departments with confidence in their expertise. Never miss a detail with Content Templates, Assignments and Workflow to plan and organise team content creation. [Note – I am a MailChimp customer and am pleased this guide is available.] Be sure you name your files without spaces with either an .md or .markdown extension. More recently, the support department has been working on piloting a chatbot and they used the guidance in the content style guide as a reference to ‘train’ the bot on the Mailchimp voice. Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns. Acknowledgements; Getting started. Millions of developers and companies build, ship, and maintain their software on GitHub — the largest and most advanced development platform in the world. Step 5. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Social Media Style Guide by Mailchimp We use social media to build relationships with Mailchimp users and share all the cool stuff we do. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Erin added, ‘it's more of a resource for people at the company who are in other disciplines and find themselves writing content for Mailchimp in some capacity. Source: Welcome to the MailChimp Content Style Guide | MailChimp Content Style Guide Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Layout. It is simply one small window on an organisation’s brand. This form provides only the raw HTML with no styling (CSS or JavaScript). If you work at Mailchimp This is our company style guide. Learn how to better use images, fonts, calls to action and more. mailchimp / content-style-guide. Some of the methods for dissemination require a lot of effort though so the team also want to look at how to make their training more scalable and not constantly doing a roadshow across the organisation. The files in this guide are prefixed with a double digit to set order. At Mailchimp we started by referring to the Yahoo Style Guide. 5 min read. Focus your message Some of the most effective emails have one clear message. Mailchimp Content Style Guide. I could share every section of this guide and highlight why it is a shining example, but the best thing you could do is take a look for yourself. Here are some universal controls and tips that will help you get your template just right. (The accessibility and translation sections are worthy of your time too). Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. 4. They have paved the way for many other organisations to create a content style guide as part of their content operations, and so it is no wonder that their guide is often used as a best in class example.. Of course, a style guide alone does not a good writer make. He is a journalism graduate and has previously worked as Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. We break a … Writing Goals and Principles. Their interesting challenge is that a lot of the writers and content strategists that are interviewed for roles at Mailchimp are interested in the company because they're familiar with their style.

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